Esurance might be starting a trend that may be imitated by other insurance companies:
The Detroit Pistons announced they have entered into a one-year sponsorship agreement with Esurance, the direct-to-consumer auto insurance company.
The partnership will include standard sponsorship elements of television and radio commercials, an interactive Web program, a computer mouse giveaway for Pistons fans, and in-arena programming. The agreement also includes an additional charitable component. Esurance will contribute $5 for every assist the Pistons record this year to the Bikes for Kids program from Variety Children’s Charity. Further financial details of the agreement were undisclosed.
“Esurance is quickly making a name for themselves with their commitment to simplifying the tedium of shopping for, buying and managing auto insurance, something we can all relate to in the Motor City,” said Tom Wilson, president and CEO of Palace Sports & Entertainment. “Erin, Esurance’s animated pink-haired pop icon, represents the forward-thinking use of technology that is the Esurance brand. Erin was also the inspiration for this relationship.”
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car insurance
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