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Consumers have been researching and comparing auto insurance quotes online for a few years now, but lately the process of getting quotes and purchasing policies been on the rise.

In 2007, just over 32 million consumers requested auto insurance quotes online, compared to 28 million the year before. That’s a rise of around 15%. The percentage rise in the number of policies purchased was greater – rising 37% from 1.5 million in 2006 to 2 million last year. [...]

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800 NUMBER SERVICES ARE SO YESTERDAY
comScore , a leader in measuring the digital world, today released the results of a study of online servicing of auto insurance policies, which revealed that e-servicing activity climbed 15 percent in the second quarter of 2007, more than twice the rate of growth in total visits to the auto insurer sites included in the analysis. E-servicing, which includes activities such as bill payment, viewing and changing coverage, adding or removing a driver, adding or removing a car, and changing an address, represents a potential time-savings for the customer and a cost-savings opportunity for auto insurers by reducing the need to have company personnel answer phone calls or enter data. [...]