AUTO INSURANCE ONLINE SERVICING

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comScore , a leader in measuring the digital world, today released the results of a study of online servicing of auto insurance policies, which revealed that e-servicing activity climbed 15 percent in the second quarter of 2007, more than twice the rate of growth in total visits to the auto insurer sites included in the analysis. E-servicing, which includes activities such as bill payment, viewing and changing coverage, adding or removing a driver, adding or removing a car, and changing an address, represents a potential time-savings for the customer and a cost-savings opportunity for auto insurers by reducing the need to have company personnel answer phone calls or enter data. [...]