COMPARISON SHOPPING COMES TO MASS DRIVERS
The state Division of Insurance's new auto insurance Web site apparently has been popular with consumers, generating an average of about 19,500 hits a day since its launch a month ago.
But the InsureMASS site, which is designed to be a roadmap to help navigate the competitive insurance market that begins here next month, isn't winning any popularity contests in insurance industry circles.
The Web site does offer a useful database of insurance agents. But drivers who log on to the site will most likely focus on its insurance premium comparison tool.
That rate comparison system has created plenty of buzz among insurance agents, although it's probably not the kind of buzz that Insurance Commissioner Nonnie Burnes would have wanted. [...]
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